The New Look
Dior launched his couture house on 12 February 1947 and became an overnight
sensation. His voluptuous collection was the antithesis of masculine wartime
fashions. Instead, the designs featured sloping shoulders, a full bust and a
cinched-in waist above full, long skirts. It was christened on the spot by
Carmel Snow, editor of American Harper's Bazaar, as the 'New Look'. London
couturier John Cavanagh described the style as 'a total glorification of the
female form'.
The amount of fabric required to create a New Look garment caused outrage in
London, for rationing was still in place. The collection was shown in secret to
Queen Elizabeth and other members of the royal family at the French Embassy in
London. Although initially condemned by the British Board of Trade, the New Look
gained widespread popularity, particularly after Princess Margaret adopted it,
attracted by its femininity and youth.
-Text taken from vam.ac.uk
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Dior
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Dior's "New Look"
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Ralph & Russo
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"New Look"
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via thankgodimagirl
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"New Look" 1947
via 4-bp
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Alexis Mabille
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Ralph & Russo
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Dior 1948
Source: metmuseum
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Dior 1949
Source: metuseum
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| Ulyanna |
...Dior's timeless look, the originals, its continued impression on Dior and its copycats...
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